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History Of San Diego Software

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Purpose: This history is to serve as a means of locating and identifying software related companies in the San Diego area. Please limit entries to those that relate to specific Companies.


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List the Founding Date of the Company in Time-line fashion.


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1961 - Claritas Inc.

Claritas Inc., the leading market research company, has its roots in the General Analytics Corporation (GAC), conceived in 1961 by Jonathan Robbin; a scientist who understood that America was not destined to be a mass market for long. Though he was not a marketer by profession, Robbin understood before others that America was becoming a market of diverse populations that reacted and behaved differently – a so-called market of minds. To find, locate and describe these markets, Robbin created a new market research firm and invented a new industry – geodemography, the practice of identifying and mapping to the ground different subsets of the U.S. population. Out of this grew the first syndicated segmentation system – PRIZM®, a standard way of sorting the population into similar groups by behavior and attributes so that businesses could act on the information.

Claritas (pronounced 'CLAIR – uh – toss') was founded in 1971 when Robbin repurchased General Analytics Corporation (GAC) from a California conglomerate to which he had sold it in the 1960s. When his market research firm came back to him, Robbin renamed it for the Latin word for "brightness." In 1978, his market research company entered the collective American imagination by creating the short, catchy descriptions for neighborhood PRIZM clusters that made such names as "Bohemian Mix" part of the nation's vocabulary.

Throughout its history as the leading market research firm, Claritas has added core competencies to dramatically expand its vision and scope. Today, Claritas is the premier market research company providing marketing information resources and solutions for companies engaged in consumer and business-to-business marketing. We are dedicated to helping our clients maximize their profitability by focusing on targeted and measurable marketing programs and enterprise-wide technology solutions.

Milestones

Claritas was the brainchild of a scientist, and its first significant application was for the federal War on Poverty program in the 1960s. Purposeful science has always guided the company's direction and development, but its applications and products now reside firmly in the world of evolutionary, technology-fueled business. Through the decades, Claritas has become a much larger market research firm through strategic acquisitions. Always, it has been a company of firsts:

1961 – Jonathan Robbin founded General Analytics Corporation and applied computer programs, such as factor and cluster analysis, to demographic databases. He begins work on government contracts. Private industry follows.

1971 – Robbin, a scientist with a fondness for literature, renames his market research company Claritas (Latin for "brightness").

1976 – Robbin invents geodemography by linking geography with demography.

1976 – Robbin takes actionable data to the business community by describing the massive data produced from the U.S. Census in useful terms. The information is presented in the first segmentation system, PRIZM.

1978 – PRIZM clusters are described with simple, easy-to-remember names – "Bohemian Mix" – that eventually enter the American vocabulary through books, the press and academe.

1979 – Claritas had attracted enough attention to earn a business partner – Warner Communications. In 1982, VNU of the Netherlands purchased Warner's interests and in 1986, VNU Marketing Information Services of New York acquired the remainder of the market research firm outright.

1979 – Precision marketing is created – the science of examining micro-markets by drilling segmentation below the ZIP Code level to the census tract and block group levels, via PRIZM.

1984 – A desktop marketing workstation is introduced.

1987 – A household-level segmentation system is developed for marketing financial services – P$YCLE®.

1987 – COMPASS™ is launched – a powerful desktop marketing analysis system.

1988 – Market Audit® is acquired – the leading provider of bank market share and consumer behavior data for financial products and services. Today, the Market Audit is the largest financial services usage survey in the U.S., with over 100,000 interviews conducted annually.

1990 – MicroVision®, the first ZIP+4 level segmentation system is released.

1990 - A non-prime mortgage lender -  Accredited Home Lenders is founded.

1991 – A household-level segmentation system is developed for marketing life insurance products – LifeP$YCLE®.

1992 – Claritas and a sister Nielsen company, National Planning Data Corporation, are merged.

1994 – PRIZM grows to a 62-cluster system that is more powerful and more descriptive of the U.S. population.

1995 – Daytime America is described with the introduction of a segmentation system focused on the working population – Workplace PRIZM.

1996 – Strategic Mapping Inc. is acquired.

1997 – Urban Decision Systems is acquired.

1997 – National Decision Systems is purchased by Claritas' parent and exists alongside Claritas.

1997 – Urban Decision Systems is merged into National Decision Systems.

1997 – SiteReports.com™ is launched – Claritas' first offering of demographics for purchase and retrieval online.

1998 – PrecisionCode™, the one-stop desktop geocoding system, is launched providing the ability to append geographic, cartographic, and segmentation information to customer files.

1998 – The Convergence Audit™ is created to track America's response to the explosion of voice, video and data services by surveying more than 30,000 households annually about telecommunications and utilities issues.

1999 – National Decision Systems and Claritas merge to form Claritas.

1999 – iMARK™, a breakthrough software application, offers a powerful new solution for market, site, and customer analysis. iMARK seamlessly combines Claritas' powerful demographic, consumer demand and business databases with your company's proprietary information to create a simple-to-use, map-centric interface that quickly delivers access to actionable marketing information.

1999 – iMARK™ Online, a remotely hosted application, allows users to perform site, market, and segmentation analysis over the Internet. iMARK Online is scalable, allowing multiple users concurrent access, and includes reporting and mapping engines. The simple interface assists even the most casual field user in successfully accessing the same information available to the most advanced analysts using Claritas desktop applications. Using the most advanced technology available, iMARK Online assists users by delivering quality data and maps and by generating quality reports.

2000 – ConneXions™ is introduced as the newest segmentation system aimed at offering telecommunications, Internet, cable and satellite companies increased precision in targeting their voice, video and data services.

2001 – The introduction of ConsumerPoint®, a comprehensive and powerful target marketing system that harnesses the collective power of market demographics, consumer segmentation and behavioral survey data to increase marketing effectiveness.

2003 – Claritas launches an Advanced Analytical Services Division of this growing market research company – Integras becomes Claritas' second wholly-owned subsidiary and is supported by the vast data resources of Claritas parent company, VNU.

2003 – Claritas introduces a revolutionary new PRIZM segmentation system – PRIZM NE, designed to harness the power of both household and geographic level data. PRIZM NE

2004 – Integras experts produce a practical guide for retail market analysts and decision makers titled "The Power of Place: Advanced Customer and Location Analytics for Market Planning."

2004 – Claritas introduces a new Canadian Segmentation system, PRIZM CE – offering target marketing to consumers throughout North America.

2005 – Claritas introduces the new evolution of financial segmentation – P$YCLE NE, designed to help marketers tap the power of affluence combined with lifestage.

2005 – Claritas claims Best Software Category at 12th Annual AeA High Tech Awards.

2006 – Claritas is first to release Hurricane Katrina population estimates for both the impacted areas, as well as where the evacuees relocated.

2006 – A special version of Claritas Inc.’s popular You Are Where You Live (YAWYL) interactive website went on display at the Smithsonian Institution’s National Postal Museum as part of the newly renovated “What’s in the Mail for You!” exhibit.

1981 - EOS International

As an industry pioneer, EOS International was the first to provide library automation software to special libraries. Today, the company is a market leader in library automation and knowledge management solutions, with the expertise to provide next-generation, open, scalable, local and Software as a Service (SaaS) hosted solutions.

EOS continues to be a client-driven, market responsive innovator in the field of library automation and knowledge management solutions and pledges to deliver innovative, cost-effective products and services to help corporate, legal, medical, and government libraries or information centers automate their libraries and provide their users easy access to global information.

EOS is committed to meeting the growing demand for digital collection management by providing customizable, flexible and easy to use software while seamlessly integrating and delivering search results for patrons. Our highly skilled Research & Development team is always integrating new features and technology with our solutions.  In fact, EOS International was the first vendor to bring Microsoft .NET technology to the industry and is the only library industry vendor to wholly own and operate a state-of-the-art Global Data Center. You can visit EOS International at: http://www.eosintl.com.

1985 - TeleMagic-Invented by Michael McCafferty.

Del Mar, California - TeleMagic was the first product of what is now the CRM software segment.  The company name was Remote Control International, and was sold to Sage Group, Plc. (Newcastle-upon-Tyne, England) in 1992.

Read the story of the TeleMagic software adventure at this link

The software is still being sold today, although at this time there is somewhat limited development and support.  See the TeleMagic website for more information.

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1986 - HNC Software was founded by Robert Hecht-Nielsenand Todd Gutschow.

HNC Software was founded in 1986 by Robert Hecht-Nielsen and Todd Gutschow.  Robert and Todd were both former employees of TRW and formed HNC (an acronym for the Hecht-Nielsen Neurocomputing Company) to focus on neural network technology.  They were joined a few months later by Robert North, who became the company’s second CEO and continued in that role for the next thirteen years.

At the time, computing power on generic PCs was not advanced enough to support the computational requirements of neural network processing, so HNC provided computers with additional processors capable of supporting the intense computational requirements of building neural network models.  These hardware products were later sold as products.  Some of the first customers of these training programs were financial institutions building internal predictive analytic models.

In 1990, HNC spun off the handwriting recognition business to Mitek, and used the proceeds to fund the development of its credit card fraud detection capabilities.  By the early 1990s, HNC had successfully built three lines of business:

  • Commercial hardware and software products – these included the neural network processor boards and products that helped with visual inspection (e.g. apple sorters, potato chip sorters).
  • Financial modeling – tools that helped financial institutions build analytic models using a data mining workstation.
  • Government contracting business.

In 1992, the company also decided to discontinue the visual inspection business and the three key employees working on the inspection product left the company and started a new company called N-Space Technologies (now Certona).  At this time, the first customers of the Falcon product were just starting to deploy the technology, including First USA, First Data Resources, Wells Fargo, and Advanta.  Falcon was built on the concept of a data consortium, where historical transactions and fraud events were combined across multiple customers and new predictive models were built based on those pooled characteristics.  This proved to be a very powerful way to build national models at a time when payment card issuers were mostly regional.  The development and expansion of the Falcon product line drove HNC’s expansion, culminating in the company going public in 1995 with revenues of $44M.

In 1996, the company created a new company called Aptex, focusing on text analysis.  Their technology was developed in the early 1990s as a paid development engagement, and later evolved into SelectCast and SelectProfile. Aptex won a number of customer accounts with this technology, but was consolidated back into HNC in 1999.

In 1997, HNC acquired two other companies, Risk Data and Retek.  Risk Data provided workers compensation fraud detection solutions for the insurance segment, and Retek provided enterprise solutions for retail management.  These acquisitions allowed HNC to expand its predictive analytics capabilities to the insurance and retail segments.  In 1998, this strategy was enhanced with the acquisition of CompReview, a company in Irvine, CA which made software to integrate payment systems and medical bill reviews.

During the late 1990s, HNC had three primary vertical markets for its packaged software solutions:

  • Financial Solutions with Falcon
  • Insurance with the Risk Data and CompReview businesses
  • Retail with the Retek acquisition

A product for the mortgage market known as AREAS was sold to First American in the mid 1990s.  The financial vertical was also strengthened with the acquisition of CASA, an organization based in New Mexico that helped optimize marketing offers to customers of financial institutions.

During the mid to late 1990s, HNC turned Falcon into the de facto fraud detection solution.  The company deployed the software across banks and processors in the US, as well as in Europe, South Africa, Japan, and Central and South America.

An effort to capitalize on the popularity of the internet was also launched with eHNC, a company that leveraged HNC’s intellectual property and applied it internet commerce. The eFalcon product within eHNC was created to help internet merchants identify fraudulent purchases as part of the sales process. eHNC was later folded back into HNC in 2000.  In this same year, Bob North retired from his position as CEO and John Mutch took over.

John had joined the company in 1996, originally running the marketing function with the insurance group, then running the insurance business unit, and then succeeding Bob North as the CEO.  John accelerated the pace of acquisitions in 2000, picking up:

  • Onyx – an ASP provider of customer acquisition services based in Atlanta that provided credit and fraud checks
  • Systems/Link – providing real-time exchange of telecom call detail records to identify fraudulent roaming charges
  • CardAlert – an ASP service to ATM networks that identified fraudulent points of compromise for payment cards
  • Blaze Advisor – a rules engine software package used to help business users make IT and software business decisions.

These acquisitions strengthened the fraud detection business for financial institutions, as well as enhanced the telecommunications business unit.  2000 was also the year that HNC also spun off Retek as an independent company.  This spin-off created more than $2B of market capitalization for HNC and its shareholders.

Fair Isaac acquired HNC in mid-2002.

Today, many of the products and technologies created by HNC continue on as part of the Fair Isaac portfolio, and a number of new predictive analytics companies run by HNC alumni have become successful in San Diego.  They include BasePoint Analytics, SEMDirector, ID Analytics, Global Analytics, and Edgeware Analytics.

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1988 – Acucorp, Inc. (formerly Acucobol, Inc.) was founded by Dr. Pamela Coker and Drake Coker

In the late 1980s, Dr. Pamela Coker, President and CEO, and her brother Drake Coker, Chief Scientist, co-founded Acucobol, Inc.  The two had previously worked together at a hardware and software integration firm that developed a COBOL-based accounting application for the defense industry.

At that company, Drake invented his own file system, now known as "Vision," because the file system supplied by the company’s COBOL vendor created too many physical files for the UNIX environment.  He also designed his own runtime to circumvent a program size limit imposed by the other COBOL and to solve mathematical bugs. Before long, he had created a system that compiled the accounting software in three rather than 30-45 minutes.  The system also featured a much improved debugger.

It was at that time that the Cokers decided to shift their focus from the application software market to the application tools market. Acucobol, Inc. opened its doors in November 1988 with just six employees. Ten years later, in 1998, the company changed its name to Acucorp, Inc.. Today, Acucorp has more than 115 employees, and six offices globally (with headquarters in San Diego and European offices in France, Germany, Italy, the Netherlands, and the U.K.).  These offices, and its worldwide distributors, serve more than 4,000 customers and 1.3 million end users in over 100 countries.

With Acucorp’s extend ® suite of solutions, these customers can modernize and enhance their proven COBOL applications on more than 600 open-systems platforms by:

  • Deploying them in a service-oriented architecture via Web services
  • Making them accessible on the Internet or through a mobile device (PDA, cell phone, etc.)
  • Streamlining processing via client/server (Thin Client) architecture
  • Enabling access to a relational or ODBC-compliant database (DB2, Informix, Microsoft SQL Server, Oracle, and Sybase)
  • Making it possible for them to display a graphical user interface (GUI)

1990 – Accredited Home Lenders, a non-prime  mortgage lender, is founded by Jim Konrath and Ray McKewon

The company went public in 2003. Its NASDAQ ticker symbol is LEND. The company acquired Aames Investment Corporation, a non-prime mortgage originator based in Los Angeles, CA in 2006. The company originates non-prime mortgages and  services its warehoused and securitized loans.

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1991 -- Some of the other dominant software names in San Diego in 1991 were ChipSoft (now part of Intuit which maintains its TurboTaxdivision in San Diego), Ventura Software (owned by Xerox), Silicon Beach Software (bought by Aldus which was bought by Adobe), Compton's New Media, Cardiff Software, Polaris Software.

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1992 - |//www.home-run.comHome Run Software Services Inc . was founded in March 1992 as a diskette duplication company, specializing in high volume quick turns. Patrick Brenden, president and founder, soon realized the change of market and began to focus on CD and DVD duplication and replication. Home Run's services have further expanded in the last few years to include packaging and assembly, fulfillment, multimedia programming, design and even warehouse services. Behind it all and above all else, Home Run is a project management company. 

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1994 – SmartDraw.com, a business graphics software company, is founded by Paul Stannard

SmartDraw.com is the creator of SmartDraw, the world's most popular business graphics software and the first program to make it possible for ordinary computer users to create presentation-quality business graphics in minutes, not hours. More than two million people install and use SmartDraw each year and the company counts more than half of the members of the Fortune 500 as loyal customers.

Founded in 1994, SmartDraw.com is privately-held and based in San Diego, CA. In addition to SmartDraw 2008 for general business and home use, the company also offers SmartDraw Healthcare and SmartDraw Legal editions which include graphics and applications unique to their respective fields.

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1998 - NetPartners is renamed WebSense.

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1998 – WiredRed® Software

WiredRed is a specialist and long-time innovator in real-time communications software for business and government networks.

1998 – The Company was founded by Allen Drennan, with the vision of creating a multipoint, bi-directional communications framework. Unlike email and broadcasting technology before it, this new VPN-like framework allowed several employees to simultaneously transmit and receive data, across multiple offices instantly. The first application of this technology was pop-up messaging, sold under the WinPop brand. By December of 1998, the Company was among the first to use the phrase real-time communications to describe its software products. 

1999 – The Company’s second generation technology was introduced as e/pop®, an on-premise software solution for secure, company-wide instant messaging.This market segment evolved and later became known as enterprise instant messaging.

2003 – The Company applied its VPN-like technology to web and video conferencing, offering the first on-premise software product that installs out of the box; with complete web, VoIP, and multiparty video capabilities in a single executable set.

2005 – e/pop web and video conferencing was introduced as a hosted service.

2006 – The Company continued to improve NAT, firewall and proxy traversal for on-the-fly conferencing. WiredRed achieved several breakthroughs in dynamic bit rate encoding, while optimizing CPU utilization and bandwidth over highly variable PCs and shared Internet connections. This was notable in the video conferencing industry which relied predominantly on fixed bit-rate encoders, fixed-site locations and dedicated bandwidth. 

2007 – Wainhouse Research headline declares “video conferencing industry rocks.” Increased travel restrictions, cost of fuel, outsourcing and globalization drive growth. WiredRed’s e/pop product leads the new desktop video conferencing product category with full-screen conferencing, on-the-fly connections to virtually any desktop worldwide, and the use of widely available USB webcams and video peripherals. Video quality rivals industry mainstay boardroom systems costing tens or hundreds of thousands of dollars. 

Today, e/pop is one of the fastest growing solutions for desktop business video conferencing.

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1999 - Nexternal Solutions

Nexternal Solutions is headquarted in Carlsbad, CA. Nexternalprovides ecommerce software to businesses serious about online sales. Nexternal offers its software as a service (SaaS).  The ecommerce software provides a shopping cart front-end to capture orders and a very robust Order Management System.

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2000 - Netreo, Inc.

Netreo’s OmniCenter® allows organizations of all sizes to effortlessly manage their entire IT environment from an easy-to-use, web-based interface.  It utilizes either an appliance or a SaaS architecture which is free of clients, agents or probes; ensuring rapid deployment, integration, and administration.  OmniCenter provides real-time fault management, performance management, SLA management and network change and configuration management. It scales limitlessly, and offers several integrated modules such as traffic analysis and IP Telephony management.

Netreo’s customers span a wide range of industries, and include SMB’s, universities, and Fortune 500 global enterprises.  They have endorsed our products with a 98% renewal rate since the company's founding.

Netreo’s management team has over 45 years of combined industry experience, and has been working together and exceeding objectives for more than 10 straight years. Netreo has been consistently profitable for more than 22 consecutive quarters, achieving growth rates over 50% year-over-year.  We can be reached on the web at www.netreo.net

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2002 - Axacore, Inc.

Axacore was founded in 1996 in Chicago and relocated to San Diego in 2002.  Upon arriving in San Diego, Axacore delivered the first generation of their web based Document Management system to the City of San Diego's Water department.  Today, Axacore helps over 500 firms be more document efficient with their Document Management and Fax Solutions.

Axacore provides ready-to-deploy software and appliance solutions for document management, imaging and fax technologies. Our products reduce the hassle of filing and eliminate lost documents.  The web-based architecture allows easy access from anywhere while providing increased security.

XDOC is a full featured document management server designed to integrate with your back office applications and provide advanced interfaces and features.

FaxAgent is an enterprise fax and messaging server that supports analog, digital and VoIP fax protocols and integrates with your LDAP directory and Mail Servers.

Together, they provide complete document management throughout the document lifecycle – from capture and management to collaboration and delivery.

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2004 - Zementis, Inc.

Zementis, Inc. is committed to empower the financial industry and enterprise customers with leading decision technology and advanced predictive analytics. We employ our scalable ADAPA™ decision engine platform to deliver industry-specific solutions which require an enterprise-wide approach to orchestrate business processes in real-time.

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2004 - BasePoint Analytics LLC

BasePoint Analytics is a leading fraud analytics and consulting company serving the mortgage and banking industries.  Using science to analyze historical transaction data, BasePoint develops advanced fraud scores to fit clients' unique needs.  Clients benefit from sophisticated predictive analytics that can quickly identify fraudulent activity, minimizing losses while accelerating the processing of non-fraudulent applications and transactions.  Leveraging clients' existing technology and infrastructure, BasePoint provides clients with immediate results and a quick return on investment.

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2005 - VMIX Media, Inc.

VMIX is an online media and social networking company that helps organizations and content creators attract, engage and retain their audiences through interactive media campaigns and custom technology solutions.  VMIX does business through its destination website VMIX.COM and VMIX CORE Media and Community Platform. VMIX CORE offers a legal way to share and integrate all media - videos, music, photos, blogs - and social networking with one easy-to-use service.  The company is the trusted partner for news and entertainment companies like FOX Home Entertainment, Sony Pictures, Warner Bros., NBC Universal Television, Media General and Tribune Interactive.

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2006 – Travature, Inc

The idea for Travature was formed in early 2006 while founder Jeremy Almond was traveling the world. Somewhere amidst backpacking through jungles, sailing to deserted islands, and trekking through old world cultures, Jeremy realized that there was no universally trusted website that brought together travel information. A single source that could help travelers answer basic travel decisions: where to go, how much is it going to cost to go there, when to go, what to do when you get there, etc. Unfortunately, nearly all of the popular integrated travel sites seemed to have some hidden agenda of selling you something. Thus, Travature ultimately was formed out of the desire to see a unified travel resource that focused on connecting and helping travelers, free gimmicks.

Jeremy, along with Co-Founder Chris Hendricks, began working in stealth mode with an official incorporation of Travature in January of 2007.  In September of 2007 they released Travature.com to the public, which included an airfaire meta search engine, wiki travel guides, community driven restaurant and hotel reviews, city mashups, and a social network where you can meet travelers, share photos and discuss experiences.

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2006 – JustIQ is launched as a division of Integrant Inc. focused on providing IT solutions for specifically for the student loan industry. In addition to custom application development, package integration and IT Support, the firm provides online loan processing systems, data warehousing, business intelligence tools and loan accounting systems.

Integrant Inc. was founded in 1992. The company offers outsourced IT solutions for the finance industry. In 1997, Yousef Awad, CEO of Integrant Inc. opened an offshore development facility in Amman, Jordan. Integrant Inc. was the first US Corporation to outsource in Jordan.

JustIQ couples student loan industry experience and expertise with the advantage of an offshore facility in Jordan to provide customers with cheaper, better and faster development and deployment of solutions designed to accelerate business processes.

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2006 – mmolecule, Inc.SM

mmoleculeSM (pronounced molecule) provides services around large scale online games, similar to Microsoft Xbox live, but for the PC gamer.  The services include content, grouping, ranking, game support, a full social-networking suite and a game client that seamlessly integrates mmolecule with the gaming environment.

mmolecule.com is based on Microsoft Technologies and utilizes a custom built portal system which allows many sites to be layered over the same code base.  As new portals are added only the content changes - the code (with some customized exceptions) remains the same.

2006  e-Diligent, Inc.

Founder Neil R. Packard


e-Diligent ™ develops Electronic Discovery (E-Discovery) Compliance and Management SaaS applications. Our Information Risk Management initiative, Discovery-Now, offers communication and collaboration solutions, addressing the complexities of technology, electronically-stored information (ESI) and electronic-evidence. Our focus, the primary e-Discovery phases: Identification, Preservation and Collection, pertinent to civil litigation and government investigations.

2007 - First product launch

e-Hold ™, a legal hold communication platform , our first product, forms the foundation of Discovery-Now. A simple and secure web-based interface linking counsel, key persons, and information custodians to a communications nexus concerning hold-notification and electronic-evidence preservation.

 

 

 

 

 

 

 

 

 

 

 

 

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